Change in ideas

As our group this year was to big for the course, we decided to separate into a group of 2. As we have done this, our ideas have changed originally from an action genre. We have now decided to make a horror trailer as we felt as though many people are doing different to this. A horror will enable us to explore a more creative side to film making as well as being able to incorporate some of the conventions which are expected of a horror. For example, we will have a female who is very dependent as though she is the victim and needs saving as well as some dark lighting and mysterious character.

We feel as though a paranormal or spiritual theme would work well as these are quite challenging in the sense of being able to make things work without being seen. At this point in time we are currently planning to make something that will include both an angel and devil so that the horror side is portrayed differently. We would not have someone to act out the angel as this would not be as effective whereas the devil we may have to get someone to be able to make the noises so that it seems more realistic.As our group this year was to big for the course, we decided to separate into a group of 2. As we have done this, our ideas have changed originally from an action genre. We have now decided to make a horror trailer as we felt as though many people are doing different to this. A horror will enable us to explore a more creative side to film making as well as being able to incorporate some of the conventions which are expected of a horror. For example, we will have a female who is very dependent as though she is the victim and needs saving as well as some dark lighting and mysterious character.

Presentation - Captain America film analysis

 We did a presentation on analyzing the film trailer for Captain America The first avengers.

Horror Sub-genres

Action Horror- Combines the element of evil force and an events or supernatural events occuring in horror films with convention including of gunfights and frenetic chases in this particular genre. Theme related to this typical genre conventions of action horror which include of gore, demons, dangerious animals, vampires and a lot commonly zombies. Film such as the Collection (2012), Bait 3D (2012), The purge anarchy (2014).

Comedy Horror- Puts elements of comedy with horror fiction, usually would be based around a black comedy genre, which is an exaggerated event with comedy being involved, so makes the light parts of the trailer seem quite taboo, which shows scare towards supernatural events. films such as Dead snow (2009)

Body Horror- This involves the body in degeneration or graphic exposure of the body in a sinister way. Other conventions include of A unnatural movements or the creation of incorrect limbs to create a 'monster' with the human body. A well known director for these genre of films is David Cronanberg. Films such as Maps to the stars (2014) and The dangerous method(2011).

Psychological Horror- This area focuses on the protagonist's fears, beliefs and guilt. The relevant sound effects creates emotionally unstable through the moments in the film, the supernatural fear and ghosts help to create more tension which builds up the plot of the film. films such as Funny games (2007), The Babadook(2014).

 Science fiction Horror- This genre includes of aliens, mad scientists and often shows that experiments have gone wrong. It also involves the development advance technology being used in this type of genre. film include of Promethesis (2012).

Slasher film- This type of genre involves around a masked, or unknown serial killer, showing a series of murders in a typical high school/college setting involving teenagers and young adults with violent scenes occurring.  films include of Scream 4 (2011), and Black Christmas (2006).

Splatter film- These types of film include alot of  gore and graphical violence. special effects are used to emphasis a moment in the film, the use of excessive blood and guts are displayed in the films which show vulnerability of the human body. films such as The town of that dead sundown (2014).

Gothic Horror- These two elements combined creates more suspense, There can be a mix of romance which can be revealed in the horror film which would give some background to the audience about the something they can sympathse with. Films such as The visit (2015), Dracula untold (2014).

Natural Horror- This involves conventions such as mutated beasts, insects and would involved animals being the problem or the scare of the film, which can included cold blooded killers. It can sometimes overlap with science fiction and action genre. film such as The breed (2006) and The Ruins (2008).

Zombie films- These feature creatures who remain or be mindless in human beings who are ususally remade or produced. Film such as Shaun of the dead (2004)

History of Horror films

The first supernatural events was created by the short film by the film pioneer George Melies in the late 1980s, which has been credited as being the first horror films. The earliest conventions of horror films are that there vivid imaginations, of visuals of ghosts, in shadow shapes, who were connected with the emotional side of an indivduals fear. The use of special effect creates an unknown feel to a film, which starts to scare the audience. Japan. In 1910 the first version of Frankenstein, following by the adaptations of Dr jekyll and Mr Hayde. The element of horror started from these film as it became more familiar with the audiences.

The Germanic film makers had a signifcant influences in later films, with the Paul Wegener's, the golem in the 1920s and The man who laughs 1928. Then another convention of vampires being in horror films as the adapatation of the Bram Stoker film called Dracula. "Horror" has been described as a film genre that should not have been used until the 1930s, with Universal pictures released Dracula (1931) and Frankenstein(1931). Hollywood dramas used horror themes for inspiration for there film, so some of there influences included of the The phantom carriage (1920s). Early films were seen as the most dark melodramas because of their characters and emotions associated with the plots in other genre films such as romance, violences and suspense.

The trends started to become more recognisable as the Pre horror melodramas continued through the 1920s as directors such as Tod Browning and Maurice Torunier focused on these themes with films such as the The magician (1926) shows the first type of convention of a "mad doctor", which had an big impact on the James Whales's version of the Frankinsten. However the film The terror (1928) was the first horror film with sound, as having the sound starts to show the element of tension for the audience when watching the film.

1930s-40s

The early period, Universal pictures started to show the success of Gothic horror film series. With the Tod Browing film, Dracula (1931) which was followed up by the James Whale's Frankinstein (1931), which included mute antagonists, which starts to show some of these were influenced by the blending of science fiction into this genre, creating unnatural events occurring in these films. Which some of these conventions show shows a mad scientist with the film The invisible man (1933). The Mummy (1932) began to show another theme of Egypt with having a makeup artist Jack pierce, so they were responsible for the iconic visual image of the monster. The horror cycle continued in 1940s with B-movies included The wolf Man (1941), as these film start to show common conventions of monsters. The film Freaks (1932) which is based around a short story called "spurs" but was disowned by universal before the film was completed, as it got banned in the UK for 30 years. Parmount in 1931 was known for using new colour filters to create a transformation before the camera. Actors such as Boris Karloff and Bela Lugosi which started to build a career in horror appearing in films such as The body snatcher (1945).

1950s and 60s

With new technology becoming more advance, increases the tone for horror films as the theme of Gothic turns towards the contemporary. With two subgenres being put together the horror demonic where it includes of the spiratual senses emerging into the evil forces and doomsday where it iccludes of the apocalypic events including of zombies and nuclear events occurring, by this it shows the increase in the development of horror films. The alien invasion and dead mutation of people, plants and insects being featured in low budget films including humainity. With japan experiencing with the Hiroshima and the Nagasaki , where USA dropped atomic bombs on these cities during the last part of the world war 2. from this it builds further conventions with alien invasions, mutations of people with the film GodZila (1954).

In the late 1950s, the UK came out as a producer of horror films. The hammer company focused on the genre, as it went on to become very successful internationally, which involved classic horror characters, shown in colour for the first time. The producers of Frankinstein and Dracula were remakes with alot of sequels.  Ghosts became a significant conventions worldwide including films such as Kuroneko (1968) and Night of the living dead (1968) which grossed $30 million internationally.

1970s and 80s

The film The Exorcist (1973) which was one of the first commercial success, which allowed other horror films to represented with new conventions such as supernatural evil, impregnating women and posessing children. These become more popular in the cinema. The psychological horror genre films followed different ideas of "Evil children", alcoholism and telepathy. Murder and violence become less popular in horror films. Criticisms were brought up against the film The shining, however became successful as it was the most classic horror film which was set in a native american Indian tribe and a child which would sense supernatural powers, and then as a film became one of the best selling novels in 1977.

1990s

In the 1990s, halfway the genre showed different themes from the 80s. Slasher films such as A nightmare on Elms street and friday the 13th. They were all sequels which had different amounts of successes at the box office. The film Candyman (1992) was part of a small movement of horror films, as it touched upon relationships between fictional and real-life horror, which started to show the development of the horror genre. In 1994 The film "Theatre De Vampire" which had a grand guignol style, which includes of further undead performers of humanity, mortality and class, leading to a horror movie soon show new insights to new and effective frights.

Problems began to occur, as it pushed horror genre backwards, as the genre it self decreased with the proliferation on the slasher and gore films in the 80s and the adult audience from the previous decades had grown up, which then there interests changed to more sci fiction and fantasy films, with advanced technology with CGI, including films such as Species (1997) and Blade (1998). Later the audience came back into the interest with Peter Jackson's braindead (1992) which had element of comic effect to the film.

2000-2010

In 2000 it was a quiet time for the genre film. Final destination (2000) became a sucessof the teen horror with the four sequals. Comic book adaptations became box office successes with films such as Blade series and Hellboy(2004). Video games had adapted into horror films including Doom (2005) and Silent Hill (2006) which had average success at the box office. The trend of the psychology to be emerged to scare audiences rather than gore. The others (2001) which was the a successful film in this convention. Val lewton's theory of "less is more " so having low budgeted films to be more successful.

American versions of the The grudge (2004) and The Eye (2008) were banned in China from the market. Then the zombie convention merged back onto the 2000s as this makes it more developed in more early years. The biggest trend returned of graphic violence which were group as low budget films.

The extent of this trend was the developed in horror genre which emphasised on torture, suffering and violent deaths, with films such as Ghost Ship (2002), Eight Legged Freaks (2002). Remakes became more popular in the 2000s as films such as Dawn of the dead as well as the The Tobe Hooper's classic The Chainsaw massacre (2003).

In 2010, the remakes remained popular and the footage style which features Slender Man which became further successful on Youtube, which became popular at the beginning of the decade, Horror has become more dominant on TV such as: The Walking Dead, American Horror Story and The Strain, so popularity of horror films have had success on television series. The Cabin in the Woods (2012) returned to the slasher genre, intended also as a critical part of torture porn.

Our genre for our film trailer

We have decided that a horror trailer would allow us to explore our creativity both with the film making and  the editing. We are initially thinking about making a paranormal type trailer where we will include the devil as our antagonist where the character will cause fear in the other characters and will potentially cause harm to them. We can do this by using prosthetic's and therefore making any cuts or grazes seem real.We will try and practice this before filming to make sure we know what we want the outcome to look like. This will be effective because it will look realistic and make the viewing experience better. Our main outcome of this trailer is to make it scary and jumpy so that the audience will become more tensed and therefore further engaged. By making the main antagonist dark and creepy will add scariness to our trailer and is also something which the audience may expect. However, we want to add something that the audience will not necessarily expect to see so that the trailer becomes more effective and therefore engages them.

We have taken some inspiration from these films as these include the devil as the main antagonist even though the audience cannot see him. This also creates tension for the audience as they will become fearful and will want to see the rest of the film. We think that this will be a good idea to follow in some aspects so that the conventions of a horror are correctly followed so that we create a trailer that looks realistic. These posters show the dark lighting and the use of red writing to connote danger and fear, conforming to the conventions of a horror film.

Romance genre - Target audience

The typical target audience, who would go and watch this type of genre would be for females and teenagers. This is because these films would want to see as it could give them advise on there own relationships, Also some of these convention link to everyday life, so the audience would experience some of these typical conventions, through a relationship. The age range for this types of genre is for 15-30, towards females, mostly, because they can relate to, and it may also have an impact on there own relationship. Another thing is that the locations are more familar to the audience, and so it could reasure them, in there own life. Also the target audience would go  and these types of films,  as they might find the protagonist or one of the characters who stars in it, as attractive, which links to a conventions of having an attractive male or female. Also the pearl and dean website shows that people who are upper middle class, this shows that they would most likely go and watch this genre of film, as the storyline showing the hetrosexual relationship, which the audience would watch these types of films in order to relate and gain advice on there own relationships.

Horror genre: Target audience

The target audience for the horror genre according to the pearl and dean website says that its aimed at the age range from 15-34 as these are the highest amount of people in that age range who watch these types of films.  There interests would include of being watching these types of films who would want a bit of scare, and to would also have friends to watch it with them so it will show a sense of popularity. Also according to the pearl and deal website as for the film more females watch horror films than males, which flouts the expectation of which shows that usually there would both gender who would be interested in watching these types of film, But shows that men would watch films more than women, usually as they would be interested in the convention of a horror film which would include of the film being based on a true story, with ghost and spiritual events occurring, with protagonist being someone who the audience can relate to as if they were to believe in spiritual events. In terms of class, horror film would usually be watched by middle class more the upper class side of it, this may be because the content shown, can be related to the audience as it based around an ordinary setting and the cast are very relatable as they tend to a family be involved which shows events which they can relate and be able to watch from another persons perspective.

Action genre - Target audience

The target audience for action genre film according to the Pearl and dean website as it shows the profile of one of the action films that 69% of males and 31% of females went to watch that film which shows it more popularity of the film were watched by men. This adheres to the convention of an action film which usually men would go and watch as they would be interested in these types of films as the conventions would include of fight scenes, use of weaponry, car chases and stunts being done these are very energetic as there is a lot of fast pace editing would keep them entertained as stereotypically they would be interested in them. Most action film would target an audience aged between 7-45 or above, which is a broad range, showing the popularity of this genre and the this particluar film, however the age range which watch thsi particluar genre would be for 15-24 showing a mix of teenagers and young adults. In terms of class and wealth, the pearl and dean website has shown that upper class people would watch action films compared to the lower/working class who wouldn't watch it as much, because the action film would usually be based around a mature storyline which may appeal to the upperclass whereas the lower/working class would be more interested in romance-comedy or horror, as they may be able to relate to some of the expereicne shown in those films.

Anaylsis from questionnaire

We have conducted a question in order to find out about what the public expect to see in horror film trailers and get an general overview of what they like, so we can consider who our target audience should be for our own film.

From the questionnaire 40% of women aged between 16-24 like to watch romance and comedy films. This shows that its a stereotypically view that women would usually watch these types of genre films as romance films are aimed for females due to the convention within it as they would want to watch something that has a relationship based around so that they will help build there expectations upon relationships. Comedy films were favoured equally by 20% of both male and females as the comedy genre is aimed at mixed genders as the representations which allow a mixed audience to be interested in as the conventions would include of two protagonist doing everything together including humour which would entertain the audience and make them watch it further. The age range which this genre fell in our questionnaire were ranging from 12-25, this shows that comedy film can be a family type of film as it something they will be able to enjoy whilst the content can be appropriate for them, and is enjoyable to watch as a family. 15% of men choose action/fantasy as one of there favourite genre of films. This shows that it adhere to the convention in which action films are usually aimed at men as the conventions include of stunts, fights scenes use of weaponry and guns and explosions, the due of CGI,  creating a lot of energetic scenes allowing attract a male audience as these would interest them the most.  For horror genre 20% of both males and females had chosen as there favourite genre of film suggesting that it shows that both genders would want a bit of scare as the storyline would be based on a true story which would make them want to go and watch it, as they would want to know more about the past. Also the age range for the horror genre was between 16-25 as from the questionnaire it showed that they would be most interested in these types of films as the content shown would scare them and shows that the film may have restriction on certain horror film due to the content shown, however parental guidance may be required for these film for children aged 13 or under. From this research it shows us that what audience we should target for our own film trailer as this gives and overview of the different audiences with some of the genre they like the most. We then asked about what there favourite film was, some of the responses included of Love Rosie, Insideous, paranormal activity, Endless love, Jurrassic world, Capitain america, Divergent. These show a range of romance, horror, action/adventure suggesting that these genre of films are the most popular with the public as it dominates other genres or are combined such as Sci-fi and comedy. This allows audience's to be combined as the genres are put together, making  audience's to become more broader. These film are very popular with the audience's and current suggesting that they like to keep up to date with films that come out so advertising and promoting films in a unique way which will attract them into making the film well known, for example the director from similar genre films which the public may have have watched, so this is an aspect to consider when creating our own film trailers. For our film trailer, we will be looked at both Insideous and paranormal activity, so we will look at these trailer to find features which make the film popular, giving us ideas for what to include in our own trailer. The last question we asked was about what they would expect in a horror film trailer and we asked them to give there top three choices, 40% of them said that they would expect a lot of low key lighting suggesting that its a convention as this creates tension for the audience and something unexpected is going to be revealed. Also a haunted house should be shown as this starts to create tension along with music as it connotes an ancient past and allows the audience to know where the location of the film is set. 40% said that they would expect innocent children being possessed, as this allows to show that children won't know what is going on and are being controlled by something which shows and element of being out of control.  5% would want a forest scene, which is usually for a convention but was one of our own ideas, so from this we may consider this when planning our final ideas for our film trailer. By this research it showed us what the public expect in particular trailers and some of the convention allowing us to have some ideas on how to attract our target audience.

Horror genre comparisons

Similarities

Differences

·        Low key lighting creates suspense ·        Long shots/establishing shot of Abandon houses or location ·        Based on a true story ·        Non diegetic sound or a horn is very dark and mysterious sets a dull and moody atmosphere to the trailer. ·        The house is haunted, so someone may have died and may come back to life to haunt people who live in the house now ·        Close up shots of particular props in the trailer to show the significance as it shows where the ghost is present. ·        The camera tracks with a point of view shot so it allows the audience to following along with trailer. ·        Young vulnerable children are haunted by the ghost and used to get back at the family

·        Ouija- Includes some old photos from the past to make it more believable ·         Ouija – the board shows significance as it shows a spiritual side to it where the protagonist and the group are able to get hold of. ·        Insidious and paranormal activity 4-  both have families who are being haunted rather than just the protagonist it self ·        Insidious and paranormal activity 4- both show a happier side to the family before being haunted, allowing the audience get an insight of what the family are like. ·        Insidious and the conjuring have ghost hunter/inspector who come in to help the family ·        The conjuring- the doll shows significance as it controls other people. ·        The women in black- There is a small love interest, but shows a caring side as she tells him to leave the house before he gets hurts.

Romance genre comparisons

Similarities

Differences

Introduction of the male and female protagonist           Uplifting and joyful non diegetic music           Long shot of the location           Protagonist intimate moments           Problems occur  between the protagonist make them split up or become distant in some sort of way           During both trailer the male protagonist tends fall in love with the female protagonist first, then the female protagonist fall in love later on.           Aimed at female audience aged between 16-30, as they are likely to watch these types of films as it will interest them about what others love background is like.           Both trailer end with an enigma of how the male protagonist get back together

Winter’s tale – Has a fantasy twist where involves the protagonist who dies, then comes back to life           Winter’s tale –Traditional/old fashioned setting, suggesting it has been set in the past. But then later on the trailer the location come more modern showing a time change.           Love Rosie-  Plot includes of both protagonist as childhood friends          Winter’s tale – Low key lighting shown in more intimate scenes         Winter’s tale- Antagonist gets in the way of the love interest, and tries to get rid of the male protagonist.           Love Rosie, the female protagonist become pregnant with another guy’s child, which starts to alter hers and the male protagonist relationship.

Questionnaire for the audience

I have created a question for the public trying to gain some information about them and there interest so that I can gain some more information about what they like ad expect from a trailer.

Audience questionnaire

1.      How old are you?

      12-15      16-20     21-24   25+

2.                    What gender are you?

         Male           Female

3.      What’s your favourite genre of film to watch? (choose 1)
         
         Action        Horror        Fantasy       Sci fi    

       Adventure      Romance       Comedy

   
     5.  What’s your favourite film?

  …………………………………………………………………………………….

     6. What do you expect there to be in an action film?

   ……………………………………………………………………………………….


7. What do you expect to see in a Horror trailer? (pick top 3)

• Dark lighting
• intense building of music
• Old photos giving background about the past
• Female protagonist being possessed 
• Innocent children being possessed 
• Have a family being involved closely related to the main character
• Haunted house 
• Forest scene

Action genre comparsions

SIMILARITIES

DIFFERENCES

Fast pace and intense non diegetic  music, which build tension for the audience  The protagonist is usually a male Guns and nuclear weaponry used          Explosions All protagonists are on a under cover mission   Stunts being performed.  The location is set in a modern or well-known city   Car chases  A lot of fast pace editing, through each cut as this builds tension and gives enigma code to watch happens in the film.   Long/establishing shots of different modern location throughout the trailer. The male protagonist will have an area of weakness, i.e there family, so they may be in danger

In the trailer oblivious shows a long shot of countryside at the beginning as allows the audience to get an insight into what the protagonists like in terms of personality. Oblivious- has a technology which has been developed showing the future of it and what it can do.  Raid 2- The trailer started with low key lighting in a prison, suggesting that the protagonist will have a past behind why he is prison.  Raid 2- The silhouette shown shows significance as it become his imaginary target which could be the antagonist.  Raid 2- Foreign film, so has a lot of marital arts involved and the cast in the film would be well known within that country. Taken 2- The revenge is aimed at the protagonist. Jurassic world- Use of CGI to create some characters, eg dinosaurs. Jurassic world - Dinosaurs are fighting and are the main part of the film

Initial ideas

We are thinking of doing a trailer for an action genre as this will challenge us to create something exciting and engaging to a broader audience. The convention of action trailers included of weaponry being used, fight scene, long shot and close ups of explosions. The target audience for the action films would usually be aimed at males aged of young adults and middle aged, as there common interest includes these convention, so would intrigue them into watching the film.



We have taken inspiration from The Avengers and The Equilizer as these trailers creates suspense and builds tensions throughout, further engaging the target audience. These trailers both include fast paced editing and fighting scenes which are conventions of an action. They both also hold the attention of the audience so that they would want to go and see the film to find out what happens. This is usually done by the music being fast paced and usually creating tension or keeping the audience in suspense. Also the use of the actors names in these trailers allow the audience to see who is in the film and further engages them as they may have seen the films that they have previously been in and so will want to see these. In our trailer we will ensure that we have the names of the actors shown clearly so that they can be easily identified and therefore the audience will be able to notice them better.

History of the Horror genre

EARLY YEARS OF ACTION FILMS

The first ever action came out in the 1903, called The great train robbery but was considered as mostly a western film, including cast such as Billy Anderson and Justus D. Barnes. A lot of action film in the 1920s and 30s were based around 'swashbuckling film'. Which were a part of a sub-genre of an action film where it included a lot of sword fighting, heroic protagonist. These type of films are usually are set in the Western Europe released in the late Renaissance with the appropriate costumes. But a lot of action films were based around war period for example the slave trade and the french revolution.

1940s and 50s

Continuing on with the war movies with cowboy element through the 1940s and 50s with the built up of the new "action" films, so slowly emerging with convention of the action genre. The spy, adventure genre with the actor Alfred Hitchock from the film North by north west, which start to create pieces for the set. Producers Albert .R.Broccoil and Harry Saltzman put together there own spy spy adventure film based on the novel Ian flemming.



1960s

The well known James Bond films and series had been taken over in 1960s, which then introduced to the public about new modern action films, with a hero solving the problem in the film, which became one of the convention of action films. In these films they included of fast pace editing, car chases, weapons and fight scenes.


1970s

During 1970s detective stories and urban crime  dramas began to evolve, developing a new action style with police officer films, such as Bullitt (1968) and The french connection(1971) The seven ups (1973). Clinct Eastwood from the film Dirty Harry (1971) came out of his cowboy role and was put on as archetypal hero of urban action films. Many countries had more restricted language, different types of content and has become more wide spread.


Also marital arts became more popular in Hong kong with different western audiences and being influenced by big budgeted films such as Bruce lee's Enter the dragon (1973). Cuckle noris combined marital arts with cops and robbers in films such as Good guys wear black (1977). The first marital arts film was released (1973) called Karate Kiba, as it became an international hit with The street fighter series in 1974, which was shown in international cinema with Japanese marital arts actor.


1980s

The 1980s included of bug budgeted action blockbuster actors Alnold schwarzegger and Bruce willis. The veteran actor Nick Nolte and comedian Eddie Murphy execeeded the box office records with the action comedy 48 hours, which then became the first two person cop movie. Which then shows that protagonist becoming more well known and is slowly turning into convention of an action film. In 1988 film Die hard was one of the most influenced on the progression on action genre of films. The development from Bruce Willis plays a police detective, in LA trying to solve a terroist problem that has been happening during this time, by this it starts to develop a modern convention of an action film.

1990

With the popularity increasing for the western genre, the spy, urban-action films, with the development of CGI (computer generated imagery), started to show unnatural events occuring in "real world" which makes it more believable. The new era had shown to have a history motion pictures with big budgets. Dirty Harry and the James Bond sequels, showed success through continuing the action franchise.
The increase umber of film makes created new technology would allow them to increase there budget and gain more audience, making them explore through new convention of the action genre. Tim Burton (1989) had let to fiancial success with there sequel in a decade, creating a novel of sub genre, with comic book movie.




2000

Action film continued to have medium budget films and tied with tent pole pictures which broadcast programmer and motion pictures with the action-sc-fi film Star trek in 2009 has a sequel of action films and based on conventions of action genre included in the film (shooting and fighting). New films have more intense moments with dual scenes with some fiction twists, Films such as The matrix and Dark knight series had a lot of fighting an marital arts which have been used in these new super hero movies. Fast and furious series has a action films with varies car chases where it has been seen in smokey and the bandit films from the 1970s. In 2010, science fiction and super hero films developed into Mavel comic film with characters so being used for big budget films.

Film poster 7: Divergent

Film poster 6: Skyfall

Action trailer 3: Oblivion

(End of trailer at 2.27)

The trailer begins with the green screen talking about the audience who are able to watch the film. This is a convention of a trailer as the film rating website is shown allowing the audience to know who can watch the film, as this can be restricted due to the content shown in the film. The genre being an action film, the conventions would include of high technology used to destroy building or places, stunts being done, car chases, the location would usually be in a modern city there would also be weaponary used, fight scenes. This film would be aimed at audiences aged between 16-30 because the convention shown would make them intrigued in finding out about this mission where the trailer will show the most energetic parts.

Then the trailer begins with an establishing shot of a quiet lakeside, showing it being quite peaceful and relaxing as this starts to set the atmosphere of where the protagonist lives. It also allows the audience to be apart of the film as it it makes them sense what the film is like. This is a convention of a action film as the establishing shot allows to show setting of the film, giving the audience on where the film is going to take place. Then we cut to an old music record being played, with a guitar as it adds to the atmosphere of the scene making it a peaceful, stress-free.

Then we cut to to show the film studio, Universal studios, is an American film studio and is one of Hollywood's 'big six' studio. By having a well known film studio company allows the better outcome of the film. So the audience will be familiar with this company as they have seen it before in other successful films. Then we cut to a long shot which introduces the male protagonist, where he is just relaxing at the lakeside and this starts to show the audience what his life was like, at the same time we are hear a voiceover of him saying "I want to spend the rest of my life here" suggesting that he may have a job which shows that he is busy all the time, and at the lakeside, he doesn't have to think about it all. It also shows that he is happy where is as well. Also these next few scenes look very empty, with greenary with him being on his own allows him to have the freedom and independence so having to time to relax.

Then we cut to medium shot where suddenly the non diegetic sound stops as the male protagonist is being called by a women as an airship noise is heard, as this shows a sudden move of atmosphere as this will start to show the audience an insight to his busy, stressful life, as his facial expression changes as this aircraft is in the air unexpectedly. As a gets up with a gun in his hand as he aims at the aircraft ready to shoot it, then cut to show a point of view shot of the aim of the male protagonist trying to shoot the airship. Then cuts to a medium shot of the a women in a room with a table full of control, as she is wearing a dress which look very formal suggesting that holds a lot of power and control as she gives and receives information about this aircraft and reports it. The room is very plain and dull but shows the high technology that she is using shows that reliable and responsible with her job. Then black out when the male protagonist says " Got it on my way" as it then fades to him in a aircaft with a suit suggesting that he is on a mission and shows him preparing for this, and background shows a clear modern location where new technology is being used, showing a clear outlook as it creates a new modern look as he is around new technology.


Then we cut to an establishing shot of the location of which his mission will take place, it look quite dull suggesting that it can stressful and looks poluted suggesting that his work is very dangerous. But with voice over of the male protagonist saying "60 years ago the world was attacked" suggesting that he starts to give an insight of the history of the building as this is what will set the story of the film. The smoke coming out of it suggests that the building has been damaged by someone, with the grey suggesting that it goes back in time showing the damage it has caused as may have been bombed. The next few scenes the male protagonist explains about the war that they own but the world was left destroyed and left in a bad state, where it shows explosions, guns shots, using high technology to destroy things. This shows a convention of a action film trailer as it will show the main parts of the film where it will intrigue the audience to watch the film as these are key moment which will will hint them more. Then as the trailer goes on the women talks about leaving, but with a long shot him sitting at the end of a cliff think about why they should be leaving if they had won the war, which leaves both the male protagonist and the audience left think about why this could be, so it would make them watch the film to find out what happens next, as this is something that will confuse them. Then the screen becomes blank and the non diegetic sound of beomes more intense as he starts fighting again with women comforting him at the same time. This adheres to the conventions of a action film as women can be more manipulating and controlling and this is a more modern view of the women as they will have more power against them in order to get what they want.

Then as he is fighting he ends up being caught, we then cut to a medium shot of him being tied up with the background being dark suggesting that it focuses on him, turns to another medium shot of another protagonist will is introduced in the dark and revealed through lighting a matchstick, The yellow/orange lighting suggests that he is someone hidden or has been spying on the male protagonist, suggesting that he is about to reveal something unknown which will shock everyone. Then cut back to an extreme close up of his eyes, as he tries to think of he can recognise him, with the white lighting suggesting that what he is about to find out will benefit him later in the film.

The low angle shot of the man being tied up with camera tilted upwards suggesting that it makes the male protagonist weak as it looks like other people are watching as he is about to be reveal some truth about what he has been doing. The white lighting suggest that the innocence to this truth that he may not know about and so people around him will be shown as what he has done have affected these people in a bad way, but the male protagonist may not be aware of it. Then next scenes shown with the old man as the voice over explaining about the truth about who has been working with, as this allows to give an insight into some of the truth of the film as this will create a twist in the film, which the audience will be intrigued to watch the film.

We then cut to show some information about the film. with the blank screen the producers are shown, who are also well known from the other successful film. Having a range of producer allows them to know what there audience interests are from other well known film which have been successful from the past. Then we cut to show a close up of the women who turns out to be the antagonist of the film as she has a lot of power and control through the new technology that she has, and looks uncontrollable as she has power over alot things. Then we cut to shown a close up shot of a women inside a machine and looks like she is being manipulated by the others and as she breaks free, she calls his name as she seeks for help, suggesting that she is helpless but the male protagonist fails to recognise her. The old man explains how the male protagonist has been tricked and lied to in order get what they want and this is shown through a series of explosion and fights suggesting that the male protagonist will be faced with more problems unintentionally.

Then the camera cuts to show a statement which gives the audience an insight into film as this will allows the audience to understand more about storyline to the film. "Earth is a memory" suggests that it describes some of the past events which have occurred, showing that they have not been forgotten as it has had a major impact on the world. Then as the non diegetic sound of the horn becomes more intense as the next few scenes show him trying to reveal to the other but deny it, and don't want to listen to it, suggesting that they know about but don't want to hear it. Then we cut to a medium shot of the women angry and fustrated as her truth as been revealed, Her screaming shows that she is helpless for what she has done.

Then as more aircraft ships are on a misson a older women on screen saying "your still an effective team" suggesting that she tries to motivate everyone to show that they are all in togther for what they have done. Her facial expressions shows a cheerful side as helps to boast people confidence and manipulate them to continue there work. Then the next scenes shows him going against his own team and them retaliating to it by having this war. Then cuts to show the names of the protagonists, as it allows the audience to know who is in the film and is convention as this will familiarise them with well known actors which will make them watch the film more.

Then we cut to a shot reverse shot between the male protagonist and the women as he starts to question who she is, making him more angry as he has been decieved by a lot of people and want to know answers and the women is leaving her identity a secret which makes it worse for him.  Then cuts to show more intense fight scenes as the team want him back, but replies with "My earth is my home" suggests that he wants to independent and fight for his freedom of his world. The title of the film is shown at the end, in capital letters being quite spread out in white, suggesting that being spread out shows individualisation and white suggests innocence of people being apart of one country. With the small light coming out suggesting that there will be an outburst of energy, so fighting and weaponary being used to fight the country, but it being quite small shows that it can be defeated. This is a convention of any trailer as its important that audience know what the name of the film is so it stays memorable in there minds.

Then ends the trailer with the month release of the film at the centre as this will grab the audience's attension, at the bottom of the month release date shows the Facebook page and website allowing the audience to keep updated for the release date and more information about the film so it will tease them more to find out more about the film. Its important to have the release date in a trailer as it allows to keep the audience notified when the film is out to watch.