Horror trailer 5: Sinister

The trailer begins with the titles for the film, Momentum pictures is an independent distributing company. Its important to have the distributing company in the trailer, as it show who help promote the film in the theaters, allowing the audience to know that the film is out. So having the title here allows to show acknowledgement for it. The genre for this film trailer is a horror as it some convention of it show family being haunted, using children to haunt the family, having very dark, abandoned location, having some of these elements allows to scare the audience intentionally. The audience for the film is intended to be for men and women aged between 16-30, as they may the family may do events in which they can relate to, but have scare at the same time.

Then we fade in to show a long shot of the location of the film, where it shows an ordinary home, where it looks like a family is moving into it. Having the location of the film at the beginning allows the audience to find out where the film is set, and as the camera zooms in it allows to take the audience which them to introduce the family who are moving in. The lighting shown in this shot is very bright, which would reflect the personality of the family, as they bring joy to moving in. Then the voice over begins with a little girl talking about how she didn't want to move in, suggesting that she isn't that happy that she had to move, then we are introduced to the child father, who then explain about there financial issue related to there old home. As the father is unpacking, he explains how he is writing a story around here, suggesting that this story will reveal a secret in this house, so choosing this location will allow him to find more about it and make another story out of it. Then we cut to a close up of his son asking if it will be a good one suggesting he may have different expectations on how the story outcome should be, and then cuts to show the mother, with a smile as it suggest it shows her happiness for the family, and the Father guarantees it will not let him down. Then the next few scenes shows more of the family moments, allowing the audience to get to know the family more.

Then the camera cuts to a to show the man putting away some boxes in the attic, with the lighting being quite dark signifying something mysterious and unknown may happen, which then the camera is focusing on where a long shot is shown of an empty room with a blue box in the middle of it. having the empty space suggests that this box may have something hidden which has been left behind along with the non diegetic sound of the drone  which complements this. which suggests that this starts to show something unusual as this box may hold something from the past.
Then the camera cuts to show the directors of the film, which shows from the two well known films paranormal activity, Oren Peli and Insidious, James wan. Having these well known directors allow them to know what the audience interests and having well known directors allows them to be more experienced in this types of genre, so the film will most likely to be success with these directors .

Then the camera cuts to show an over the shoulder of the man opening the box to find these old CDs, and the dark lighting suggests hidden information being revealed, and allows the audience to get involved with finding out about what these CDs are, then, as the male protagonist as the voice over talks about the box and talks directly to audience making them seem involved in this experience. Then the camera cuts to show a film reel, where the man put the CDs in and starts to playing each of them. Then we are shown a close up of the man starting each of the CDs, and blurs out the rest of the shot, as this allows to begins the hidden secret from the past about the home. Then we are shown different scenes are shown

previous family that lived in the house, which gives him and idea of who stayed there, so he get an insight of the past which the house holds. Then as he watching one of the footage, the drone noise along with a crash noise happens, which create a scare for the audience, as suddenly making the male protagonist jump out of his chair, suggesting that it may have stopped him from seeing something important. Then immediately turns it off and the camera cuts out, suggesting it leaves an enigma code about what may have caused the sudden jump, a this starts to create tension about what may happen to him. Then the next morning where the male protagonist calls the police to take a look at the footage, where the voiceover explains how some of the footage goes back to the past, so some of the past events which have been filmed but not been shown, suggesting that there has been a past. Then a close up is shown of man in his glasses reflecting the fire explosion on the car, suggesting these traumatic events happen, but no one is aware of it.

Then the male protagonist continues to talk directly to the audience and the police about some of his finding in the box, and has investigated to find this symbol which comes up in each footage. The bold, black symbol may represent a ghost leaving mark after haunting each family, which suggests that this house may hold a hidden past which haunts each family which enters and lives in it. The lighting around is quite dark with the torch lighting showing a hidden secret being reveals and would leave small hints to show it presents being there. The camera then topples around the male protagonist as this creates tension for the audience as it creates suspense as he found these CDs would show that later on something bad will happen to him. Then the non diegetic sound changes to a ting noise on it on suggesting it creates tension, with the high angle shot suggesting that the ghost is still around, and starts to hint the audience about what the ghost looks like, as it lurking around, knowing that it is after the male protagonist. The costume the ghost wear would have been camouflaged but with the sea water and slight lighting allows to identify how secretive this ghost is as it can get close at any point.

 Then a quote from the website dreadcentral.com, allows to show other views on view giving the audience an insight on to what to expect. As the film has been predicted to be the most memorable, suggesting that the audience won't forget this film after watching it, as the two director have made it more scarier for the audience, shown thorough the build of there previous film, making this one the ultimate one which will remain with the audience for a while, due to the events that occur in the film. Then cuts to show the male protagonist investigating these footages, with voice over explaining that it something that he has never encounter in his life. This suggest that this will show a turn point for him as he is new to all of this. Then as he puts one of the photos up against the window and takes it down to suddenly see the same image outside, with the non diegetic sound becoming more intense as it scare him again, as he has seen it himself in his current situation, making him terrified after seeing it for real and now knowing it still around. This would make the audience feel scared as they have seen the ghost again lurking around, suggesting that it will start to spy on this family, as it has found about what the male protagonist is doing. Then the camera cuts to shows another quote suggesting it gives  more viewpoint on the film giving the audience more of an outlook on what to expect from the film.

Then the camera cuts to show a shot reverse shot between the male protagonist and her daughter as she painted a picture of one the girls who use to live in the house, by the her facial expression it suggests her emotionless showing that she as been possessed by the ghost as its controlling her against her own family, suggesting that the ghost is after for them after finding out about its secret. Then cuts to show a long shot of the painting of the girl from the picture as it signifies that this ghost is leaving more and more hints of his present creating tension for what it will do next. Then the next scene shows more scenes where the family are starting to get tortured and makes the male protagonist more frustrated as it is affecting his family and feel helpless, and starts to burn all the evidence he had found, just to seek protection for his family, and tells his wife to pack as they want to leave right away, as it is having a major impact on there family. As shown through the close up of her child coming out the box, possessed as she has no clothes on, suggesting she has no control over her actions. This adhere to the convention of a horror film trailer as it shows that the ghost uses children as a way of getting revenge on the family and harming them, which will scare the audience as it uses innocent children to get revenge on the family.

Then we cut back to a close of the camera reel is playing it creates ticking sound which starts to build tension for the audience as it starts to describe the experience the audience should expect from watch the film, as it cuts back and forth flashing in and out of scenes, teasing the audience on events that happen in the film, which will make the audience more intrigued to watch the film, showing one word description what to expect from the film. Along with it is complemented with a scene with the protagonist going through the experience described making the audience feel apart of what the protagonist is feeling making them more scared about what to expect from the film. With the non diegetic sound with loud drum noises suggesting the intensity created through these scenes as it shows the capabilities of this ghost, as it can put anyone in danger.

 Then we cut to a long shot of five children sat down in a row, signifying the power and control this ghost has over them, making them seem more power than they are. As children are seen as more vulnerable and innocent, so won't know what is going on. With the dark back ground show the attic from the beginning suggests that this room is used to show all the a plans that take plan for the ghost. In the background shows a screen where it shows a ghost  sat down, wearing an old fashioned suit suggesting the power and control it holds over a lot of  things. Then suddenly the non diegetic sound become louder as the ghost jumps in front of the camera to scare the audience, suggesting it will become more intense when watching the film.

 Then cuts to show to show the title of the film. Which has been enlarged in capital letters, suggesting that it makes the title more memorable for the audience as the black font suggest a dark, mysterious, and suggests death, which may refer to the families in the film footage. With the back ground being quite crack suggesting all the separation this ghost has caused to all these families, suggesting it can do worse. Its important to have the title of the film trailer as it informs the audience on what its called making it memorable for them for when the film comes out.

 Then shows a camera reel moving as the next frame shows the release date, saying it will be out soon, so the audience have to stay updated for a release date, as this will alert them on when to watch the film. Below it shows the Facebook page in which the audience can find out more about the film, including the release date along with other trailer which will tease the audience, keeping them updated, making them more eager to go an watch the film.